Suitable for travel companies and agents.

Strong tailwind is blowing in Indian travel and tourism industry supported by friendly policies by the government. As a sign of strong economy, an increased number of tourists are opting for exotic travel locations both within India and abroad. On a whole, travel industry is looking forward to a good time, it would be right to predict that travel, and tourism is going to be the next big thing for Indian economy.

India is ranked at 12th position among 184 nations in the world tourism map based on the contribution made to country’s GDP. Between 2013 and 2023 its share in economy is expected to grow further by 7.8% when world average will remain at 4.2%. All these statistics can only mean one thing; travel and tourism will remain one of the major economic factors in the country. To leverage the full potential of the positive forces present in the industry. An agency needs the support of constructive marketing.

But despite all the encouraging facts, the market scenario is quite different. Only few agencies are enjoying increase in business volume. The discouraging situation can be attributed to lack of marketing.

Travel and tourism, needs the support of professionally crafted marketing solution more than any other industry. They now have the opportunity to promote their businesses even to international clients using the Internet. But for that, they would need a comprehensive online marketing plan that would help them showcase their services to the right audience.

SEO and social media promotions are the best ways to promote your travel business on the web platform. Modern SEO is far more organized and object oriented than it was in its early stage. It is now about taking result-oriented approach towards improving website performance on search engine result pages. It involves tools and techniques that have been developed and tested against search engine algorithm for results. And so, to apply strategic SEO in promoting one’s website one would need professional training.

To help entrepreneurs in leveraging benefits of SEO in their business SEO Training Point offers tailor-made training courses focused on tours and travel industry. These courses, imparted by industry experts, cater to intrinsic needs of travel agencies to help them better deal with industry challenges and gain as much visibility as possible on the web platforms.

Course curriculum includes introduction to the concept of online marketing and various other aspects of SEO. It will focus on offering comprehensive knowledge solution on using tools and techniques of SEO in better understanding the challenges of the market.

Search engine optimization is regarded as more complete approach to online promotion as it deals with promotion and branding of a website and emphasize on increasing site visitors through organic (natural) searches. And for that, it performs industry and competitor’s analysis; and keyword searches. The course designed by SEO Training Point has incorporated the following in syllabus.

  • How to create a customer-centric website
  • Keyword research and analysis
  • Content development
  • 30,000 foot view analysis
  • SWOT analysis
  • Comparative analysis
  • On-page SEO and landing page creation
  • Content writing, optimization and marketing
  • Social media marketing
  • Video and image marketing
  • Affiliate marketing
  • Email marketing and more

Course fee is 25,000 INR (twenty-five thousand). This fee covers training, live case study, marketing plan. This course takes 50 hours.

We do not accept cheque. Once you enroll our training program, you cannot cancel the seat and you will not get your money back. However you transfer to your near and dear.


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