It may sound very unusual for schools and colleges to need SEO. Search engine optimization is something that is normally related to commerce. At the surface, many people do not understand the connection between SEO and academic. But the relationship is stronger than one can imagine.
Schools are institutions, imparting knowledge and training. Over time, it has also grown as an industry. There are new courses and new formats of training that are high in demand among students. But a gap remains because of lack of information and awareness. While students and parents keep searching for institutions that will offer right kind of education to them, schools too fail to reach out and inform students about updated curricular, facilities or infrastructure. Internet can play a very crucial role in resolving the issue by helping both the parties find the right information.
In a time where students struggle to get admission to the top schools and universities, the idea of promoting and marketing may seem a laughable idea. But reality can’t be farthest. There are many schools that find it hard to meet their capacity. The situation can be attributed to the following three reasons.
Many new schools are mushrooming in every neighborhood. And often, their knowledge remains limited to the people living in close by areas. Despite having international standard curricular, they fail to reach out to larger group of students, as they don’t market themselves properly. In the current scenario, schools need to be competitive and get as much exposure as they can get.
There is also a question of affordability. Students and parents now compare cost of education against the facilities provided. If you have a world-class science lab or offer advanced level computer courses in your school that would need highlighting to attract more students.
Students and parents are now very careful about their selections. They want to make informed decision, which makes it important for schools to highlight that individual USPs. They base their information on—course curricular, infrastructure, facilities, extracurricular, career courses, performance of the school in examinations etc.
As students and their parents now search information on web platforms, schools are better off by targeting their audience online. SEO can become an integral part of marketing strategy of schools. It will help them target the right audience at the right platform.
How this training will help you
There are SEO training institutes that impart knowledge and practical exposure to the various aspects of online marketing. Schools can utilize online marketing as it does not involve too much cost, quick to deliver results and helps improving overall image of the institutions.
SEO Training Point, which is one such training institute, offers a hoard of industry specific SEO courses that targets industry specific challenges. We provide SEO training for school and colleges that exposes one to the basics of SEO and the various forms of online marketing techniques that would help with improved value of your brand. These courses are practical training oriented so that students can actually test and try what they have learnt during the courses. Take advantage of the demo classes organized by them to evaluate before enrolling.
Special benefits:
Keyword research and analysis
How to build knowledge and information based website
How to target foreign students
How to rank in Google
Local SEO
Social media marketing
How landing page will give you leads
Course fee is 25,000 INR (twenty-five thousand). This fee covers training, live case study, marketing plan. This course takes 50 hours.
We do not accept cheque. Once you enroll our training program, you cannot cancel the seat and you will not get your money back. However you transfer to your near and dear.
