Real estate marketing is often a continuous process. It needs intensive marketing since buying property is one of the major decisions taken by one. Marketing real estate involves highlighting the various aspects of a property to the right audience so that it appeals to them. It is no one time activity and therefore, needs long term planning.

Real estate agencies still depend heavily upon traditional marketing policies but as time has changed, it has become important for them to adopt newer channels, such as – web platform(digital marketing), for promoting their businesses. They, in fact, need the support of Internet marketing more strongly than others as large costs are involved with real estate development.

Marketing is an important part of real estate business. Campaigning starts much before the project is complete so that one gets time in building a list of interested customers. Selection of media to run the campaign is important depending on the type of property you want to sell. If it is a modern or luxury property then online marketing is perhaps your best solution since it is where your desired customers will belong.

Over the years number of people using Internet for information has increased and that included searching for real estate properties as well. There are now websites that allow users to search for desirable properties using specially designed search engines. People can search with specifications relevant for them to find right size houses and flats for buying or renting.

However, still very few real estate developers have realized the importance of online promotion of their brands to get more customers. Real estate businesses actually need a balance between conventional ways of advertising along with promoting on web interface.

Many real estate brokers and firms nowadays have websites but a very few actually know how to leverage its benefits. However, a website is a formidable business tool and can play a pivotal role in promoting one’s business.

Online marketing can affect the overall health of your real estate business. SEO, an established science of marketing, can help in building positive brand image through careful marketing. Planned marketing on web can improve the number of visitors to your website and therefore improve chances for business. Agents now can leverage the benefits of SEO by undertaking training.

SEO doesn’t need to be complicated. Rather, when it is planned in the right fashion takes very little time in delivering results. One could have a professional SEO agency to look after online promotional requirement. However, that too would involve cost and secondly, they may apply only standardized practices, which might or might not deliver results.

Professional SEO training courses, specially designed for real estate brokers and agencies, help them with better insight on their industry requirements. It is true that no one else can know your business, its strengths and weaknesses, better than you can. With proper training on online marketing, one can apply its policies more aptly to a business than a professional agency.

SEO Training Point offers specialized SEO training to all kind of real estate professional that would cover 30 elements of internet marketing. Here is what you get from our training:

  • Creating a marketing funnel
  • Buyer persona
  • Customer segmentation
  • UX based website
    • Responsive website
    • Dynamic website
    • Microsites
    • Landing page
    • Squeeze page
  • Content development
  • Working with Google and other tools
  • Website optimization
  • Leveraging Social media
  • Content curation
  • Online reputation management
  • How to get leads for free
  • Ebook and opt in email database
  • Email marketing
  • How to get real Facebook likes and Twitter followers

Course fee is 25,000 INR (twenty-five thousand). This fee covers training, live case study, marketing plan. This course takes 50 hours.

We do not accept cheque. Once you enroll our training program, you cannot cancel the seat and you will not get your money back. However you transfer to your near and dear.


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