Doctors belong to the higher strata of the society but in today’s context, they cannot even ignore the importance of self-promotion and branding. Like other industries, doctors too now face competition, especially if one wants to create a brand name for themselves.

Doctors, especially working in areas of dentistry and beauty treatment, need support of online branding and advertising in order to reach to their clients. Since customers and patients seek information online they search about doctor profile, treatments offered, rates charged etc. in order to make an informed decision.

Secondly, as medical tourism has becoming a booming industry in India, international clients seek online consultation and search for appropriate medical services online.

Contemporary businesses, including doctors, need to be present on the platform where their customers belong, i.e. on Internet, and a proper online marketing strategy is the key for that.

Online advertisement has changed significantly over the years. Currently there are more than twenty ways available to one to promote on online platforms. SEO however, is regarded the most comprehensive method to help a website get a solid footing on search engine result pages.

The best way doctors can elevate the advantages offered by SEO is by training themselves on its basics. It helps with:

  • Brand management
  • Reputation management
  • Networking
  • Marketing
  • Promotion
  • Connecting with target audience
  • Entrepreneurship

SEO courses for doctors are customized to target the specific issues of the industry. Marketing today involves technology and tools and also understanding of new media channels. SEO courses, specified for doctors, focus on leveraging the advantages offered by Internet in reaching out to larger client base. It helps them in getting featured where people search today, i.e. in the search engine result pages.

In India, quite a few SEO training agencies are offering industry specific courses to help professionals in dealing with the challenges presented by the changing market scenario. SEO courses for doctors are designed to introduce doctors to the different aspects of search engine optimization and how they can incorporate those in promoting their services. The course will introduce them to:

  • History of SEO
  • The basic of SEO
  • Different internet marketing techniques
  • Website optimization and on-page SEO
  • Link building, link exchange and off-page SEO
  • Online reputation management
  • Brand promotion across web platforms
  • Improve search engine ranking
  • Video optimization
  • SEO content writing and optimization
  • Content marketing
  • Blogging
  • Email marketing
  • Landing page and squeeze page creation and optimization
  • Social media marketing – Facebook, Twitter, LinkedIn etc.

The course focuses on offering hands-on industry training to allow students test the effectiveness of the methods learnt. SEO Training Point encourages students and enthusiasts to participate in their demo classes before enrolling.

Introduction of Internet has changed marketing scenario. In one hand, it has allowed businesses to reach to customers more easily but on the other, it has also allowed patients to be more informed. Without careful SEO, businesses may lose on opportunities of expanding their business.

Course fee is 25,000 INR (twenty-five thousand). This fee covers training, live case study, marketing plan. This course takes 50 hours.

We do not accept cheque. Once you enroll our training program, you cannot cancel the seat and you will not get your money back. However you transfer to your near and dear.


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