Chapter 1. Understanding Internet, Intranet, and Extranet

  • Internet and its elements
  • Intranet and its elements
  • Extranet and its elements

Chapter 2. Internet marketing

  1. SEO
  2. SEM (PPC)
    1. link
    2. display
    3. shopping
    4. video
    5. sponsor
    6. mobile ad
  3. SMO
  4. Banner exchange
  5. Contextual ad
  6. Revenue sharing/li>
  7. Video
  8. Webinar
  9. Pod Cast
  10. Email
  11. Affiliate marketing
  12. EBook
  13. White paper
  14. Case studies
  15. Infographic
  16. PTC
  17. PPV
  18. Solo
  19. Blog
  20. Forum
  21. Review
  22. Group
  23. Article
  24. Press lease
  25. E-Newsletter
  26. anding page
  27. SqueezLe page
  28. Video squeeze page
  29. Website
  30. White label site
  31. E-pub (Kindle, iBook, Sony reader)
  32. Local directories
  33. File sharing
  34. Group buying sites (deal of the day)
    1. Static
    2. Dynamic
    3. Micro site
    4. Responsive
    5. E-commerce
    6. D-commerce

    Chapter 3. Understanding website

    • What’s in a name
    • Understanding domain name
    • EMD and PMD
    • www or non-www
    • Web hosting
    • How server works
    • CPanel
    • FTP
    • Type of website
    • Elements of website
    • Above the fold
    • Below the fold
    • Special attention for Home page
    • Those 10 seconds
    • SWOT analysis
    • 30,000 foot view analysis
    • Competitor analysis
    • Heat map analysis
    • Buyer persona
    • Why website fail
    • How to increase web site conversion

    Chapter 4. How to submit your site to search engines

    Chapter 5. What people search and how

    Chapter 6. How search engine works

    Chapter 7. Understanding SEO

    • Understanding search engine algorithm
    • Universal search (blended search)
    • Website crawl
    • Website index
    • Search engine reverse index
    • Headless browser
    • Search engine page rank
    • What is SEO
    • Purpose of SEO
    • SEO or/and branding
    • SEO and marketing funnel
    • Benefits of SEO
    • SEO myth
    • White Hat SEO
    • Black Hat SEO
    • Grey Hat SEO
    • SEO life cycle
    • Let’s discuss
      1. Is SEO dead theses days
      2. How much SEO is too much
      3. Obsolete SEO techniques
      4. Latest SEO techniques

    Chapter 8. Google algorithms

    • Panda (content)
    • Penguin (best practice)
    • Pigeon (local seo)
    • Hummingbird (search update)
    • Payday(spam queries; spammy queries” such as [payday loan], pornographic and other heavily spammed queries.)
    • Fred (black-hat tactics tied to aggressive monetization)
    • Hawk (local filter works, some sites appear again and again)
    • Possum (Local SEO filter)
    • Mobile (mobile UX)
    • Pirate (copyright infringement)
    • Rank brain (machine-learning artificial intelligence (AI) system)
    • Phantom (quality content especially for large site)
    • Top Heavy (too many ads once page ranked top)

    Chapter 9. Getting ready your website

    Chapter 10. Building SEO compliance website

  35. Chapter 11. Ins and outs of keywords
    • Short Keyword
    • Long tail keyword
    • LSI keyword
    • Branded keyword
    • Non-branded keyword
    • Product related keyword
    • Problem keyword
    • Localized keyword
    • Misspelled keyword
    • Primary keyword
    • Secondary keyword
    • Single keyword vs. multi keywords in a single page
    • What is search volume
    • Choosing right keyword for your web page
    • Keyword density
    • Keyword frequency
    • Keyword prominence
    • Keyword proximity
    • Keyword stemming

    Chapter 12. Content development

    • What is content
    • Content development process
    • Content writing
    • Original writing vs. rewrite
    • UGC (User Generated Content)
    • Why thin content never works
    • Plagiarism
    • Protect your content (add copy badge)
    • What if somebody steals your copy
    • How would you know that somebody has stolen copy
    • What action you would take

    Chapter 13. On-page optimization

    1. 1. Adding title
    2. Keyword meta
    3. Description
    4. Maximum character limit of meta tag
    5. Index follow
    6. Robots.txt
    7. Rich Snippet (A must)
    8. How to add multi product snippet in a single page?
    9. rel= “author”
    10. rel= “publisher”
    11. NOODP
    12. NOYDIR
    13. rel="nofollow"
    14. rel="canonical" (e-com site)
    15. rel="next" and rel= “prev” (for e-com site)
    16. 302 and 301 Redirects
    17. Usage of keyword in naming convention (page URL)
    18. Usage of keyword in heading (H1, H2, etc.)
    19. Usage of keyword in body copy
    20. Usage of keyword in anchor text (does it really help)
    21. Usage of hyphen, underscore and bar in URL and meta tag
    22. Alt Tag
    23. Internal link
    24. Footer link
    25. PDF optimization
    26. Word doc optimization
    27. PPT optimization

    Chapter 14. Off-page optimization

    1. Understanding off-page
    2. Understanding Page rank
    3. DA
    4. PA
    5. DR
    6. UR
    7. TF
    8. CF
    9. Do follow
    10. No follow
    11. Inbound link
    12. Outbound link
    13. What is link building
    14. Link juice
    15. Link baiting
    16. Link farming
    17. Link wheel
    18. Link pyramid
    19. Article submission
    20. Listicle
    21. Press release submission
    22. Directory submission
    23. Social Book marking Submission
    24. Blog posting
    25. Blog commenting
    26. Guest blogging
    27. Testimonial
    28. Review site
    29. Forum
    30. Group
    31. Q&A
    32. File sharing
    33. Ebook
    34. How Google Drive will help you
    35. Micro site
    36. Video
    37. Free classified site
    38. Photo sharing
    39. Infographics
    40. Content curation
    41. Content marketing
    42. Content marketing strategy
    43. Content sharing
    44. SEO check list

    Chapter 15. Webmaster

    Chapter 16. Google Analytic

    Chapter 17. ORM (Online Reputation Management)

    Chapter 18. Social media optimization

    • Introduction to Social media
    • Blogging
    • Facebook
    • Twitter
    • Linked In
    • YouTube

    Chapter 19. Tools, tips, and techniques

    Chapter 20. Live project

    Chapter 21. Interview tips

Classroom training: Classroom training is the most effective mode of training, since it is live and interactive. We highly recommend if anyone of you reside in Bangalore should join our classroom training. We take this opportunity to say that students from Chennai and Hyderabad have joined our classroom training. You can join our one-to-one or/and group training program as well.

You will get:

For students: 15,000 INR. This includes training and placement. Duration: 40 hours. If you need just training, the fee will be 12,000 INR.
For content writer: 18,000 INR. This includes training and placement. Duration: 50 hours. If you need just training, the fee will be 15,000 INR.
All industry specific SEO training: 25,000 INR Duration: 50 hours

Complete digital marketing course: 40,000 INR Duration: 4 to 5 months

You can pay us in two instalments. First instalment should be paid at the time of joining and second instalment should be paid within 15 days. Those who would join our industry specific training and complete digital marketing training can pay second instalment within 25 days.

Cancellation and return policy: Once you join our training program, you cannot cancel the admission and the money won't be returned. However you can transfer the admission to other student.

Name: Manish Ray
HDFC bank saving Account: 00771140030217
ITPL branch, Bangalore
IFSC code: HDFC0000077

For more information, mail us info@seotrainingpoint.com

Alternatively, call us at 9880276697, 9035237917


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